PART II: Questions that must be answered before and while preparing the plan

• What is the purpose of the plan? Will it be used to raise finance, or is it a general management guide?
• Why will the business be successful? (This is the most important question that has to be convincingly answered)
• If the business is new, then the promoters' experience and capabilities have to be detailed. Are they capable of delivering?
• If funds are being raised, how will they benefit the business? (for example, how capacity expansion or value addition to products help increase profits?)
• If funds are raised to take over another company or its assets, then have the firm/assets been professionally valued?
• How will the borrowings be paid back? Will the business repay out of profits or capital?
• How efficiently will the borrowings be deployed?
• How long will it take for the business to be profitable?

Well, this is a general business plan template. Compile it well and you sure will have a business plan that works well – both as a management guide as well as a report for financial institutions. Good luck!

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